Advertiser policy

Ad content guidelines

EasyStay Zambia · Last updated August 2026

Every submission is manually reviewed within 24 hours. To speed up approval — and avoid a rejection email — please check that your ad fits the rules below before you click Submit for review.

What we approve

  • Telecom, retail, banking, food & beverage, electronics, tourism and hospitality brands
  • Clear, factual headlines under 90 characters (extra copy goes in the sub-text)
  • High-resolution images (Unsplash direct links or your own CDN)
  • Mobile-first mp4 or webm video ads (autoplays muted in the banner)
  • Destination URLs that use HTTPS and open on a working, published web page
  • Kwacha prices, valid until dates, and any discount conditions stated up front

What we reject

  • Adult, gambling, tobacco, illegal-drug or weapons content
  • Political campaigning, election propaganda or divisive social messaging
  • Health, medical or financial claims without a Zambian regulator's approval
  • Cryptocurrency schemes promising guaranteed returns or airdrops
  • Ads that impersonate other EasyStay hosts, agents or partners
  • Broken links, parked domains, or destinations that redirect to app stores without prior notice
  • All-caps headlines, click-bait, or misleading calls to action ('you won!', 'act now')
  • Copyrighted imagery you do not own or license

Tips that help you get approved faster

Lead with the offer

Put the discount, price, or unique benefit inside the first six words of the headline.

Match the accent colour

Pick a colour that reads well with white text — dark and saturated hues perform best.

Give us proof

For any regulated claim (medical, financial, alcohol) attach a link to your Zambian license or ZICTA registration.

If your ad is rejected we'll email a specific reason so you can resubmit. Ads that clearly violate these guidelines twice may be blocked from further submissions.
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